For almost every sport and leisure interest, attracting new participants and supporters is the lifeblood of their existence.
Staying relevant and innovating in order to not only maintain participation levels but increase them by tapping into new areas of the population takes time, effort and resources.
In 2022, love.golf and the Muslim Golf Association discovered a significant new community.
More than 1,200 Muslim women across the UK signed up for a first taste of golf, taking part in events from Surrey to Scotland. The events created a safe space for these women, helping to change perceptions and lead to a profound effect on individuals who previously had never imagined they belonged on a golf course.
In this feature, we hear from the passionate people who brought this partnership to life, why it was formed and the forward-thinking clubs that are benefitting from supporting it.