Is club membership dead?
After almost a decade of decline following the global financial downturn, golf club membership in the United States and the UK is stabilizing.
But there’s a problem. The growth is almost entirely among older generations, with Millennials and younger generations stagnating.
So is the club membership model dying – or can clubs on both sides of the Atlantic evolve to answer the needs of today’s customers, including younger generations?
Discover the future of club membership