Conference to address golf’s key challenges

Jay Karen, CEO of the National Golf Course Owners Association
Jay Karen, CEO of the National Golf Course Owners Association

US owners and operators touch down in Orlando later this month for the Golf Business Conference 2023.

The conference takes place alongside the PGA Show from January 23 to 25, and will ask the key questions facing owners and operators in the post-covid era.

Organised by the National Golf Course Owners Association (NGCOA), GBC23 is the world’s largest gathering of professionals involved in the operation, maintenance and marketing of golf facilities.

The annual event offers relevant education, insights and analysis delivered by expert speakers on all aspects of golf operations, from revenue management to membership retention, retailing and marketing.

On the agenda

Topics in the spotlight include:

Sustainability & Legislation: Key leaders including the Director of Public Affairs for the Southern California Golf Association, Craig Kessler, address regulatory, legislative and climate challenges and share how proactive operators are navigating problems and planning for the long-term.

Economic threats:  Former Chief Economist at Wells Fargo, Dr. John Silvia highlights the critical economic metrics for a golf operation, shares his outlook for inflation and presents strategies for tackling a looming recession.

Leadership & Workforce: Some of the top minds in golf, including owner of Pine Ridge Golf Course, Cathy Harbin, discuss the changing workforce landscape and how to create an enriching inclusive workplace that inspires and motivates talent.

The Golf Business Conference takes place from January 23 – 25, 2023. For more information, visit: