Full Swing Season 2: Golf grips Netflix audiences

Growing Golf
Full Swing Season 2 returns March 6

The second season of Full Swing, Netflix’s behind-the-scenes docuseries on professional golf, airs March 6 and the show is already renewed for a third season.

Last year, we asked Will Netflix drive the next golf boom? and explored the show’s potential to attract a fresh wave of golfers to the sport.

Ahead of the release of eight new episodes, viewing figures from season one reveal that Full Swing was watched for 53.1 million hours, from its February 2023 launch until the end of June.

It outperformed season one of Netflix’s tennis docuseries Break Point, which logged 30.5 million hours watched, and ranked 267th of 18,000 titles watched on the streaming service in that period.

Chad Mumm, Executive Producer and Chief Creative Officer at VOX Media Studios, told Sports Business Journal that viewers can expect to be reunited with many of the same faces from season one, including 24-time PGA Tour winner Rory McIlroy.

Season two rejoins the PGA Tour against the backdrop of a provisional framework agreement with the Public Investment Fund of the Kingdom of Saudi Arabia (PIF) - backers of the rival LIV Golf League - to create a new joint enterprise in professional golf.

Full Swing 2

Mumm says last year’s macro storyline evolved into “a fight for validity and the kind of soul of pro sports”. 

There are also two episodes focused on the 2023 Ryder Cup, played at Marco Simone Golf and Country Club in Rome, Italy.  

Previous research by Syngenta found that mainstream broadcasts can have a powerful influence in persuading new demographics to try golf, particularly young people, women and under-represented ethnic groups.

A survey of 3,515 female lapsed or non-golfers found that 62% had watched mainstream coverage of Olympic Golf, and of those, 27% said they were inspired to give golf a try.

Netflix’s Drive to Survive season four was its most-watched series in 33 countries, including the United States, leading to a 54% increase in F1 viewership from 2018 to 2021.