Global hospitality brands embrace indoor golf

Growing Golf
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A growing number of global hospitality brands are installing indoor golf simulators in urban hotels to attract business travellers and increase revenue.

A recent research study by Custom Market Insights (CMI) predicts that the global golf simulator market will double by 2030 and be worth an estimated $3 billion to the economy.

One of the largest growth areas for indoor golf is expected to be in luxury hospitality, specifically hotels servicing business travellers and conference delegates.

Canadian company High Definition Golf (HD Golf) has installed simulators in worldwide properties owned by Fairmont, Marriott and Shangri-La Hotels and Resorts.

Todd Richardson is President and CEO of Interactive Sports Technologies, which manufactures HD Golf simulators. 

“Golf is a leading hobby of business people and affluent travellers – crucial target groups for luxury hotels,” Richardson told eHotelier.

“It’s the ultimate, interactive form of entertainment for hotel bars and lounges.”

He says that compared to swimming pools and gyms, simulators are inexpensive to run and maintain after the initial outlay on installing the screen, software, launch monitor and hitting area.

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The Dilly became central London’s first hotel with a golf simulator when it installed a Golfzon TwoVision system in its luxury health club.

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James Olivier, General Manager at The Dilly, says the system is fun and easy to use and allows guests to play or practise golf all year round, regardless of the weather outside.

Indoor golf has successfully enabled Strawberry, one of the largest hospitality groups in the Nordics and Scandinavia, to overcome the challenges of cold weather, which typically limits playing golf outside to the spring and summer months.

Strawberry installed four Trackman 4 systems into Eriksbergs Indoor Golf in its Quality 11 hotel in Gothenberg’s former dockyard district.

At its Quality Hotel The Box in Linköping, southern Sweden, Strawberry has six Trackman simulators and guests can book an overnight stay with dinner, bed and breakfast and two hours of indoor golf.

The growth of golf simulators in hotels allows for multiple revenue streams linked to indoor golf, from coaching to group parties which drive increased food and beverage spend.

The software technology used in golf simulators has enabled venues to tap into the growing trend of competitive socialisation by running online golf leagues, with hotels operating as virtual clubhouses.

In 2023 Golfzon launched the Golfzon World Championship, which featured users from more than 30 countries playing a virtual tournament at 2023 Ryder Cup host venue Marco Simone Golf & Country Club in Italy.