Golf & Social Media: The Great Divide


A groundbreaking study analyzing 16.1 million mentions of golf in social media conversations and customer reviews. Learn what people are saying about golf and their experiences – and find out more about two distinct customer profiles, ‘Insiders’ and ‘Outsiders’. 


This report is an interactive PDF and requires Adobe Acrobat Reader to be able to view all the data (see the interactive guide and free download on page 1).

View our previous research

Growing Golf: Global Customer Insights

Download Our Report On The Global Economic Value of Increased Female Participation in Golf

Growing Golf: Youth Participation

This report follows on from Syngenta’s Growing Golf in the UK (2013) study, which was welcomed by leading figures and organisations in the golf industry.

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Growing Golf: Female Participation

Identify the reasons why women participate insport – and how golf could fulfill those needs.

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Growing Golf: Participation in the UK

This report summarises the findings of one of the most comprehensive pieces of market research ever undertaken in the UK golf course industry.