LIV Golf considering women's tour

Diversity
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LIV Golf is discussing the possibility of an equivalent women’s circuit, says chief executive Greg Norman.

The Saudi Arabia-backed LIV men’s tour, now in its second year, has attracted a number of high-profile players from both the PGA Tour and DP World Tour since it began, and hosts its first event in Australia this week.

Since its inception, the tour has been the subject of much debate – especially so on social media, generating around 320,000 mentions in new research from Syngenta in collaboration with Ipsos.

View the findings: Golf & Social Media: The Great Divide

“[A women’s tour] is a discussion we have internally on a regular basis,” Norman said.

“I have personally had discussions with individual LPGA Tour players, LET Tour players, Ladies European Tour. They love what our product is showcasing. They ask all the time, ‘How can we get involved?’ We’d love to see a LIV ladies series.”