Influencers gather for event

Influencer golf event at Walton Heath, the empowering group coaching experience for women, has showcased golf to untapped audience of young females at a recent, industry-first influencer event.

The event, staged at Walton Heath Golf Club, welcomed 17 social media influencers of different ages and backgrounds for an introduction to with coaches Jo Taylor and Hannah Crump, plus lunch and post-experience mocktails.

Each of the influencers were also treated to merchandise as well as gifts from brand partners including Sweaty Betty and Sundried., supported by Syngenta, replaces traditional instruction with the freedom to explore new skills out on the golf course, discover untapped potential and bond with a supportive group of like-minded women.

Walton Heath buoyed by success of day

Jemma Overing, Golf Events & Sales Manager at Walton Heath, commented: “This was a unique experience for Walton Heath, having never hosted such an event in the past.

“We were pleased that the influencers enjoyed their experience at the club, and it was great to hear that some of them might now consider playing more golf in the future.”

The influencer event also provided a platform for Walton Heath to demonstrate its commitment to The R&A Women in Golf Charter. Jemma added: “Walton Heath was one of the first clubs to sign up to the Women in Golf Charter, and we are committed to supporting the development of the women’s game at every level.”

Influencer golf event at Walton Heath
‘Phenomenal’ response Founder and Head Coach, Alastair Spink, was blown away by the response from the influencers. He said: “This was very much a first for us and we weren’t quite sure what to expect but the response has been phenomenal.

“Not only did the influencers thoroughly enjoy their experience, many of them have committed to continuing their journey into golf.”

Participant and influencer Elspeth Van Der Hole said: “I love trying new things and use exercise as therapy to work on my mental health, boost my mood and make new friends, so something like this is perfect for me.”

Following the introductory experience, the group of influencers took part in a Q&A session to find out more about their opinions and attitudes towards golf.

Influencer golf event at Walton Heath
Underrepresented segment

Despite a pandemic surge in golf participation, 2020 research from Great Britain & Ireland indicates around 38% of new golfers are female, 26% between the age of 16-30 and 95% are of white ethnicity. These figures include those who have engaged with an off-course entertainment facility.

This suggests more needs to be done to raise the profile and accessibility of the game amongst more diverse, younger audiences.

Alastair Spink continued: “If golf is going to attract a younger, social media savvy audience to the game, then it first needs to understand more about them.

“We learned an incredible amount in a short space of time from the group and already have a deeper understanding of what motivates them and their peers.”