Tactics to engage millennial golfers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 26.0px; font: 20.0px 'PT Serif'; color: #000000; -webkit-text-stroke: #ffffff; background-color: #000000; background-color: rgba(0, 0, 0, 0)} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 26.0px; font: 20.0px 'PT Serif'; color: #000000; -webkit-text-stroke: #ffffff; background-color: #000000; background-color: rgba(0, 0, 0, 0); min-height: 26.0px} span.s1 {font-kerning: none}

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 20.0px; font: 14.0px Helvetica; color: #000000; -webkit-text-stroke: #ffffff} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 26.0px; font: 14.0px Helvetica; color: #000000; -webkit-text-stroke: #ffffff} span.s1 {font-kerning: none} As millennials come into their prime working and spending years, golf clubs and venues across the globe are making changes to more effectively engage with this generation.

None more so than Green Tree Country Club in Midland, Texas.

Changes to the dining experience, expansion of non-golf amenities and the development of a new short course has meant that while older demographics still account for the majority of the membership, the fastest growing segment at Green Tree is now millennials.

Green Tree Country Club Chief Operating Officer, Wray Crippin, explains the club’s strategic decision to engage millennials.

Podcast: Listen to the full interview with Wray Crippin from Green Tree Country Club