3 factors now influencing tee time sales

Has the Covid-19 pandemic influenced courses to rethink tee time sales?

That was the question we asked Jay Karen, CEO of the National Golf Course Owners Association of America.

In this video, Karen offers insights on the key factors set to influence tee time sales both now and in the post-pandemic market, including:

1. Communication

The importance of controlling direct communication with customers, especially while important safety protocols are in place

2. Demand

The tools required depending on what is driving demand

3. Revenue

With strong demand and new customers attracted to golf, but diminished F&B revenues, is it time to reconsider pricing strategy?

Has your club changed its approach to tee time sales? Share your experiences with us: golf.syngenta@syngenta.com