Changing the Business of Golf: Episode 3

On Course for Change

Episode three of the new docuseries Changing the Business of Golf is streaming now – and follows the greenkeeping team as they transform Stanedge Golf Club.

‘On Course for Change’ features Head Greenkeeper Christian ‘CJ’ Johnson as he oversees a major course upgrade while coping with new parenthood; Greenkeeper David Morgan renovates an overgrown par-three; and we meet new recruit James Wyatt, a pilot grounded by the pandemic, as he swaps runways for fairways.

Watch now: Changing the Business of Golf | Episode 3 | On Course for Change

“Nobody really notices the role of the greenkeeper,” says James, who is seeing golf from the greenkeeper’s perspective for the first time. “Everybody comes along, they play their golf, they expect the greens to be tidy, they expect the grass to be in good condition, but you don’t tend to see all of this as a player.”

But it’s not just customers who have high expectations. New course owner and PGA Professional Fame Tate believes course conditions are critically important to the customer experience – and the long-term success of her business.

“The golf course was my number one priority for change,” explains Fame. “If we were going to get people back, it was the golf course that was going to have to change.

“I want it to look absolutely immaculate. And as much as I wanted to wave my magic wand, make grass grow and make the greens perfect and do all these things instantly, I very quickly realised things take time.”

Join Fame, CJ, James and David as the turf team transform the Stanedge course to meet the demands of a growing membership.

And catch previous episodes following Fame’s remarkable one-woman mission to change golf, transform the customer experience and make her club a friendly and inclusive community venue.

Watch the series now: Changing the Business of Golf with Fame Tate