Topgolf Bogotá-bound in latest expansion
Global off-course entertainment destination Topgolf has announced plans to continue its global expansion into South America.
Bogotá, Colombia, will be home to the first Topgolf in South America, with other select countries set to follow.
Franchise model to fuel growth
As part of the move, Topgolf has entered into a developer agreement with TG Latam (TGLA), who will own and operate the venue in central Bogotá.
"This exciting partnership with TGLA is another major step forward for Topgolf's global expansion strategy," said Topgolf Vice President International Strategy and Franchise Management Steve Lane. "We are looking forward to working with TGLA to bring our signature fun and innovative Topgolf experience to communities across South America."
The multi-level entertainment venue in the Colombian capital will feature 102 climate-controlled and outdoor hitting bays powered by Topgolf technology.
Universal appeal
Currently, Topgolf operates 70 venues worldwide including 64 in the U.S., three in the United Kingdom, and one each in Australia, Mexico and the U.A.E (Dubai).
Plans are underway to open new franchised venues across Asia and Central Europe with locations currently in development in both Germany and Thailand.