Women's Golf: a $35 billion opportunity?
Now in its fifth year, Women’s Golf Day unites over 50 countries behind a single agenda: getting more women into the game.
While this year’s event has gone virtual, due to the Covid-19 pandemic, increased female participation remains a huge opportunity for golf.
According to Syngenta’s market research*, it’s a $35 billion opportunity.
So, is now be the time for venues to put plans into place and throw more weight behind this untapped segment?
“Yes”, says Alastair Spink, Founder and Head Coach of women’s coaching program, love.golf. Although as Spink describes, it may hinge on venues ability to think differently:
“We all have a tendency in golf to see things through a gender lens. In other words, what works for men will not work for women, and vice versa. But much of this is based on assumption or what we think is right.
“The reality is, we haven’t walked in others' shoes. We don’t know what they are feeling or experiencing. To make tangible progress, we need to better understand the opinions and insights of those we have an opportunity to attract.”
Over 120 love.golf participants ('love.golfers') gather to witness The 2019 Solheim Cup at Gleneagles, Scotland
For more on how to realize the economic opportunity of increased female participation, download the free report now
For more information women’s coaching program, love.golf, visit love.golf
* The Global Economic Value of Increased Female Participation in Golf