Zane Scotland announced as new diversity ambassador
The R&A has appointed Zane Scotland as diversity ambassador as part of its plans to encourage more ethnically diverse communities into golf.
Scotland will help with the interpretation of research to better understand the challenges that exist and identify actions that can be taken to make the game more welcoming and appealing.
Former European Tour professional Scotland is himself from a mixed-race background, with his father's family originating from Dominica. His aunt is Baroness Scotland, currently serving as Secretary-General of the Commonwealth of Nations.
Phil Anderson, Chief Development Officer at The R&A, said: “Our research is clearly showing that powerful role models like Zane are influential in encouraging more people from ethnically diverse backgrounds into golf and creating more positive perceptions of what the sport can really offer to participants.
“Zane’s knowledge and experience will be invaluable in informing education for the industry and developing initiatives that proactively position the sport as inclusive for everyone who wants to play it, not only on the course but also the many other alternative forms of golf off the course that are crucial to attracting new participants from all backgrounds. We look forward to working with him.”
Scotland added: “I have said before that golf needs more diversity and challenged those running the game to step up and address the imbalance.
“I know that there is still a long way to go but I firmly believe that golf stands to benefit greatly if we can change perceptions and show that it is a fun and welcoming activity for everyone.”
The R&A has released a five-part video series to highlight the positive benefits of golf as a sport for everyone, including Amir Malik and the Muslim Golf Association and featuring love.golf