TikTok star on mini-golf success
Since switching from on-course golf content to videos of him and his friends playing mini golf, Danny Sanicki's TikTok has exploded.
The college golfer has racked up hundreds of millions of views, 7.1 million likes and nearly half a million followers in less than five months, after debating with his twin brother Steven what sort of content might increase engagement.
The performance of the early videos were so good that Danny has posted every day since, entertaining fans with clips from different mini-golf venues across the US.
In this interview with Syngenta Golf, Danny explains why he believes the mini-golf TikTok content has been so successful, and how he plans to keep growing.