Women's Golf Day extends format and global impact
Women's Golf Day (WGD) – the global movement set up to engage, empower and support females through golf – is under way with an extended format and new countries on board.
When WGD reached 1,200 locations in 80 countries, generating more than 112 million impressions on social media, its organisers decided 24 hours was not enough.
The eighth annual WGD has been extended to a week-long celebration of events, running May 30 to June 6, celebrating girls and women playing golf and developing lifelong skills through the sport.
WGD Founder Elisa Gaudet started the week by ringing the bell at the New York Stock Exchange (NYSE), alongside female executives from Acushnet and LPGA player Danielle Kang.
“I am delighted to share this platform with some amazing people who have dedicated themselves to promoting women’s golf,” said Gaudet.
"The industry is working hard to make sure that women are well represented, that the sport understands the needs of its female consumers, and that women around the world see all the fantastic opportunities to get involved in golf.
“This commitment is reflected in the rising female participation figures around the world. I can’t thank the NYSE and Acushnet enough for bringing women to the forefront here today and sharing our passion.”
This year, Gambia, Greece, Peru and Zambia join the group of nations engaging women in an empowering initiative that creates global impact from a local level.
WGD allows clubs, venues, retailers and brands to create and customize their own WGD experience, with the price varying depending on location.
Participants are encouraged to wear red and white, and share content from the events to social media.
The WGD Palooza, a celebratory digital event, also returned with a special focus on history, equality and diversity, and profiled Renee Powell, Head Professional at Clearview Golf Club, Ohio and only the second African American woman to play on the LPGA Tour.
This year’s events are backed by a promotional campaign that will see WGD featured on the ABC supersign billboard in Times Square, New York, and on outdoor advertising in Silicon Valley, California.
More information on WGD global events can be found at: www.womensgolfday.com