Woods and Timberlake debut golf bar in New York

Growing Golf

Tiger Woods continues to expand his golf entertainment portfolio by partnering with Justin Timberlake on an upscale bar and dining concept in New York.

T-Squared Social, a 22,000-square-foot restaurant, bar and games room is now open on East 42nd Street in Midtown Manhattan.

Built on the site of a former bank, it houses four golf simulators, memorabilia from Woods’s storied career, bowling alleys, darts bays, 35 TVs and New York City’s only 217-inch television. 


There’s an exclusive private members area, ‘elevated pub cuisine’ and golf-inspired cocktails.

Timberlake, a global music icon, and 15-time Major Champion Woods had the idea for T-Squared Social while playing golf together in the Bahamas.

"Justin and I thought it would be cool to create a place that combines our favourite things and brings people together to just have a great time. We always knew we wanted to do something together, and NEXUS gave us the platform to bring our idea to life,” said Woods.

Both are investors in hospitality management company Nexus Club and engaged strategic partners at NEXUS Luxury Collection and 8AM Golf to launch the concept. 

Tiger Woods and Justin Timberlake launch T-Squared Social in Manhattan

T-Squared Social’s Manhattan opening was quickly followed by news that the pair are planning to open a second venue in St Andrews, Scotland.

Proposals include the conversion of the town’s 92-year-old New Picture House Cinema.

Research by the National Golf Foundation found that off-course golf participation rose 13% to 27.9 million in the United States in 2022, the first time that engagement with driving ranges, simulators and entertainment venues has surpassed traditional on-course play. 

Woods is a prolific investor in off-course entertainment and is one of the minds behind PopStroke, family-friendly golf and outdoor dining experiences with seven venues across three US states. 

He is also co-founder of TMRW SPORTS, the sports tech and media company behind the upcoming TGL Golf League.

This innovative new concept features a roster of PGA Tour players, including Woods and fellow co-founder Rory McIlroy, playing in live-action team competition using advanced technology simulators and short game zones. 

TGL Golf League and its 15-match calendar launches in January 2024 and will be watched by live stadium audiences with the events broadcast primetime on Monday evenings by ESPN Sports in the United States.

“I am excited to work with TMRW Sports in bringing people more access to sports. So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love,” said Woods.

Timberlake has also stated his commitment to making golf more accessible and recently announced investment in 3’s, a company that develops flood-lit 12-hole par three courses with 18-hole putting greens; and fuses them with live music and a bar restaurant providing high-quality dining.