When taking up a new sport, women are more influenced by the proximity of a facility than men, Syngenta's research has revealed. However, the report also surfaced a challen...
Syngenta’s global golf market research* has revealed that attracting more younger women to golf could also be the key to significantly growing the number of junior golfers.
Research from the USA has revealed that spending on experiences is growing four times faster than spending on goods. As the golf industry steps up efforts to engage with today’s...
In May of 2018 the Mental Health Foundation turned a powerful spotlight on stress for Mental Health Week, commissioning the largest known study of stress levels in the UK.
As The 2018 Ryder Cup showcased 24 of the world’s top male players in Paris, research suggests that women in France are more interested in taking up golf than most other countri...
Following research into the UK golf industry (Growing Golf in the UK), two clear growth opportunities were identified; Female participation and Youth participation.
