A Blueprint for Sustainability at Pinehurst No.2
Changing the Business of Golf: For People, For Nature, For Business
Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers.
For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.
As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.
That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.
Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.
Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.
Features
How Golf Can Become Water Sustainable
How to Sustain Record On-course Demand
Latest Podcasts
Roll More, Mow Less: Dr. Thomas Nikolai on the Future of Sustainable Turf
Why Sustainability Needs to Be at the Core of Every Golf Business
Why Golf Businesses Need Superintendents at the Leadership Table with Rhett Evans
We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.
The Green Report
Latest News
Golf's Sustainable Future: People, Planet & Profit
Golf course businesses have an opportunity to embrace digital transformation and collecti
Roll More, Mow Less: Dr. Thomas Nikolai on the Future of Sustainable Turf
In a new episode of Changing the Business of Golf, host Gary Firkins is joined by Dr.
Why Sustainability Needs to Be at the Core of Every Golf Business
Golf talks a lot about sustainability.