A strong team culture, according to Keith Wood, is the key to successful golf course management, as he and his team prepare to host the 2025 PGA Championship at Quail Hollow Club.
In this episode of the Changing the Business of Golf podcast, we’re joined by Keith Wood, Director of Greens and Grounds at Quail Hollow Club in Charlotte, North Carolina. As the club prepares to host the 2025 PGA Championship, its second time hosting the event, Keith shares his perspective on the vital role of team culture, the importance of urban golf course green spaces, and the urgent need to invest in turf management professionals.
A proud alumnus of The Ohio Program, Keith now welcomes interns from around the world to Quail Hollow, helping to develop the next generation of turf professionals. He reflects on how he learns something new from these interns every day, highlighting the value of mentorship and continuous learning in the industry.
Keith tells host Gary Firkins, "You can't be successful unless you have a good team," emphasising that investing in your team and creating an environment where every team member feels valued is essential to success on and off the course.
The pair also discuss the pivotal role that golf courses like Quail Hollow play in creating essential green spaces within urban environments, and the benefits they provide to both the community and the ecosystem.
During the episode, Keith highlights three key changes that he believes will help shape the future of golf:
- The importance of building an inclusive team culture
- How to position urban golf courses as critical green spaces
- Why the industry needs to invest to attract and retain turf professionals
Keith’s insights offer valuable and actionable insights for golf course businesses around the globe.
The Changing the Business of Golf podcast with Keith Wood is available to listen or watch now:
Watch on YouTube: How to Build Inclusion & Retain Top Talent with Keith Wood
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