Golf Industry Reports

Since 2011 we have published groundbreaking market research, including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.

Our research uncovers opportunities that will shape a vibrant, diverse and sustainable future for the sport, offering insights, analysis and solutions every step of the way.

14 years

of industry-leading, conversation-shaping market research reports

$35 billion

Global economic opportunity highlighted by Syngenta to increase female participation in the game of golf

16.1 million

mentions of golf in the latest social media listening research, looking at the topics driving the conversation during a time of notable growth in the game

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Golf & Social Media: The Great Divide

08.02.2023

A groundbreaking study analyzing 16.1 million mentions of golf in social media conversations and customer reviews. Learn what people are saying about golf and their experiences – and find out more about two distinct customer profiles, ‘Insiders’ and ‘Outsiders’.

Reports

Golf & Social Media: Golf Entertainment

Golf entertainment destinations have surged in popularity in recent years so much so off-course golfers now outstrip on-course golfers in the USA. We take a look behind the appeal of these venues and see how golf clubs and courses can capture a share of this market.

Golf & Social Media: Sustainability

Golf is facing increasing questions from detractors about its sustainability credentials. This report helps clubs and courses understand what is being said online about golf's environmental impact - and how best to respond.

Golf & Social Media: Engaging Women

Despite recent increases in both the number and proportion of female golfers, social media continues to reflect some of golf’s long-term challenges in attracting women. Instagram and TikTok could be part of the solution, this report suggests.

Golf & Social Media: Diversity

Golf is yet to persuade the public it is a game for all, but there are many successful examples of greater diversity. This report outlines the opportunity clubs have to reach a wider audience - and how to do it.

The Global Economic Value of Increased Female Participation in Golf

Syngenta's industry-leading report, highlighting golf's $35 billion global economic opportunity

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Previous Reports

Growing Golf: Youth Participation

This report follows on from Syngenta's Growing Golf in the UK study, which was welcomed by leading figures and organisations in the golf industry.

Growing Golf: Female Participation

Identify the reasons why women participate in sport - and how golf could fulfill those needs

Growing Golf: Participation in the UK

This report summarises the findings of one of the most comprehensive pieces of market research ever undertaken in the UK golf course industry.

Market Research