In the United States, the world’s largest market with 14,000 green grass courses and nearly 27 million customers rounds were up in 2023, on-course participation was up and female engagement was at an all-time high, according to the National Golf Foundation.
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Can Topgolf grow on-course participation?
Can the Topgolf experience tempt customers to take up green grass golf – and what do courses need to do to attract and convert off-course prospects?
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Unlocking diversity: Golf's opportunity to access untapped communities
The significant communities beyond golf's traditional audiences.