How can golf courses better demonstrate their role as a vital part of our ecosystem? Elizabeth Guertal, Ph.D., believes that golf needs to position itself as a valuable asset, highlighting that this change is essential for reshaping perceptions of the sport.
In the latest episode of the Changing the Business of Golf podcast, host Gary Firkins is joined by the Project Director of the Sustainable Intensification Innovation Lab (SIIL) at Kansas State University, Elizabeth Guertal, Ph.D.
Beth’s passion for turfgrass began in her childhood living on a family farm, before earning bachelor’s and master’s degrees from The Ohio State University and her Ph.D. from Oklahoma State University. Today, with a career spanning more than three decades, she is one of the leading researchers in the turfgrass field, and shares her expert insights into how golf can better communicate its value to the community.
As a scientist, Beth emphasizes the importance of educating golf course superintendents about the science behind golf’s environmental benefits. By understanding this, superintendents can become powerful advocates, helping to share and promote the positive environmental story of the sport.
During the conversation, Beth reveals the three changes she believes will help grow the industry and help reshape the perception of the golf’s sustainability:
- Position golf as a value-added ecosystem: Demonstrating the value golf courses bring the environment, nature and the wider community.
- Strengthen continuous professional development: Supporting and creating more educational opportunities for superintendents.
- Communicating golf’s true environmental sustainability story: Speaking up on golf course sustainability and positioning superintendents as the industry’s key storytellers.
Watch or listen in to learn Beth’s actionable strategies for all golf course businesses worldwide.
Watch on YouTube: How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal
Listen on Apple Music: How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal
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