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Syngenta's New Sustainability Docuseries

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Changing the Business of Golf: For People, For Nature, For Business

Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers. 

For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.

As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.

That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.

Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.

Market Research

Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.

Reports

Features
Greenkeeper user sprinkler to irrigate golf course

How Golf Can Become Water Sustainable

We explore how golf courses around the world are tackling the growing challenge of water scarcity.
golf wellbeing economy

How to Sustain Record On-course Demand

In the United States, the world's largest market with 14,000 green grass courses and nearly 27 million customers rounds were up in 2023, on-course participation was up and female engagement was at an all-time high, according to the National Golf Foundation.

Latest Podcasts
Ed Pettit

The Future of Golf Course Management with Ed Pettit

Golf course businesses are under increasing pressure from regulation, resource scarcity and rising customer expectations. Meeting those challenges - and securing long-term sustainability - starts with prioritizing your golf course...
Jay Karen, Changing the Business of Golf podcast

How to Achieve Golf's Business Potential with Jay Karen

Golf entertainment venues predicted to double - green grass courses need to 'bridge the gap' says NGCOA's Jay Karen
Sandy Reid, Director of Greenkeeping at St Andrews Links

Building a Sustainable Future for Golf with Sandy Reid

In this episode, Sandy shares insights from the Home of Golf on the innovative practices shaping the future of the industry...
My Best Advice
Syngenta Golf's new video series

We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.

Bernd Leinauer, Water conservation strategies for golf courses

The Green Report

Syngenta's Groundbreaking New Sustainability Docuseries
The green report
Watch
The green report

Latest News

Stacy & Kee: Creating Safe Spaces in Golf for Mental Health

Stacy and Kee share their best advice for superintendents and golf industry professionals in recognizing signs of mental health-related issues and what to do next...

The Green Report: Sustainable Golf in the Desert

Syngenta Golf’s sustainability docuseries, The Green Report, has released a new three-part episode filmed in Arizona, exploring how golf courses in one of the world’s most water-challenged environments are leading on sustainability.

The Future of Golf Course Management with Ed Pettit

How do your revenues rely on course conditioning? Find out on the Changing the Business of Golf podcast with Ed Pettit from Carr Golf Maintenance.