Home

Camiral, Spain

Syngenta's New Sustainability Docuseries

Watch The Green Report

Changing the Business of Golf: For People, For Nature, For Business

Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers. 

For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.

As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.

That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.

Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.

Market Research

Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.

Reports

Features
Greenkeeper user sprinkler to irrigate golf course

How Golf Can Become Water Sustainable

We explore how golf courses around the world are tackling the growing challenge of water scarcity.
golf wellbeing economy

How to Sustain Record On-course Demand

In the United States, the world's largest market with 14,000 green grass courses and nearly 27 million customers rounds were up in 2023, on-course participation was up and female engagement was at an all-time high, according to the National Golf Foundation.

Latest Podcasts
Jay Karen, Changing the Business of Golf podcast

How to Achieve Golf's Business Potential with Jay Karen

Golf entertainment venues predicted to double - green grass courses need to 'bridge the gap' says NGCOA's Jay Karen
Sandy Reid, Director of Greenkeeping at St Andrews Links

Building a Sustainable Future for Golf with Sandy Reid

In this episode, Sandy shares insights from the Home of Golf on the innovative practices shaping the future of the industry...
beth

How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal

Golf courses need to position themselves as a valuable asset to our ecosystem if they are to reshape the perceptions of the sport, Beth Guertal tells latest podcast.
My Best Advice
Syngenta Golf's new video series

We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.

Bernd Leinauer, Water conservation strategies for golf courses

The Green Report

Syngenta's Groundbreaking New Sustainability Docuseries
The green report
Watch
The green report

Latest News

Thomas Nikolai, Ph.D.: The Secret to Smoother, Healthier Greens

In this video, Dr. Thomas Nikolai, known worldwide as the ‘Doctor of Green Speed’, shares his best advice for golf course superintendents to optimize the health of their putting greens.

How to Achieve Golf’s Business Potential with Jay Karen

In this episode, Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), joins host Gary Firkins to share his vision for the future of golf.

Maria Strandberg: Why Collaboration, Learning & R&D Matter

Maria Strandberg, Director of STERF, draws from her years of experience to explain her best advice for the golf industry.