How Can Golf and Nature Flourish?
Changing the Business of Golf: For People, For Nature, For Business
Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers.
For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.
As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.
That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.
Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.
Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.
Features
How Golf Can Become Water Sustainable
How to Sustain Record On-course Demand
Latest Podcasts
The Future of Golf Course Management with Ed Pettit
How to Achieve Golf's Business Potential with Jay Karen
Building a Sustainable Future for Golf with Sandy Reid
We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.
The Green Report
Latest News
The Story of Switzerland's Most Biodiverse Course
The latest episode of Syngenta Golf's sustainability docuseries The Green Report takes viewers inside Golf & Country Club Zürich, where an ambitious rewilding project has created the largest native biodiversity area in its municipality and brought the elusive Alcon Blue butterfly back from the brink.
Stacy & Kee: Creating Safe Spaces in Golf for Mental Health
Stacy and Kee share their best advice for superintendents and golf industry professionals in recognizing signs of mental health-related issues and what to do next...
The Green Report: Sustainable Golf in the Desert
Syngenta Golf’s sustainability docuseries, The Green Report, has released a new three-part episode filmed in Arizona, exploring how golf courses in one of the world’s most water-challenged environments are leading on sustainability.