Radical Hospitality: The Key to Player Retention?
Changing the Business of Golf: For People, For Nature, For Business
Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers.
For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.
As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.
That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.
Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.
Features
How to Sustain Record On-course Demand
Unlocking diversity: Golf's opportunity to access untapped communities
Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.
Latest Podcasts
How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal
How to Build Inclusion & Retain Top Talent with Keith Wood
NGF CEO: Radical Hospitality is the Key to Player Retention
Latest News
How Golf Can Demonstrate Value, Growth & Environmental Leadership
How to Build Inclusion & Retain Top Talent
A strong team culture, according to Keith Wood, is the key to successful golf course mana
NGF CEO: Radical Hospitality is the Key to Player Retention
Golf course businesses have a significant opportunity to improve the customer e
Changing The Business Of Golf
