Syngenta's New Sustainability Docuseries
Changing the Business of Golf: For People, For Nature, For Business
Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers.
For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.
As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.
That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.
Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.
Features
How Golf Can Become Water Sustainable
How to Sustain Record On-course Demand
Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.
Latest Podcasts
Building a Sustainable Future for Golf with Sandy Reid
How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal
How to Build Inclusion & Retain Top Talent with Keith Wood
We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.
Latest News
Dominic Petrella, Ph.D.: Using Data for Smarter Turf Decisions
Find out Dr. Dominic Petrella’s best advice to golf, as he explains how embracing data and making decisions based on numbers rather than feel can improve the playing experience for golfers.
Stacy & Kee: Creating Safe Spaces in Golf for Mental Health
Stacy and Kee share their best advice for superintendents and golf industry professionals in recognizing signs of mental health-related issues and what to do next...
Thomas Nikolai, Ph.D.: The Secret to Smoother, Healthier Greens
In this video, Dr. Thomas Nikolai, known worldwide as the ‘Doctor of Green Speed’, shares his best advice for golf course superintendents to optimize the health of their putting greens.
The Green Report
